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Free Digital Signage Software for Advertising

Black Stone Ads is an intuitive digital advertising platform designed to allow advertisers to manage their own adverts on digital signage displays throughout the world.

Black Stone Ads provides a whole new way to think about location-based digital signage advertising.

Our powerful digital signage software platform has been designed to deliver cost effective display ads that puts the ad spend in control of the advertiser. All ad copy will be approved by the display owner(s) (Location) before it appears on the display.

Powerful tools deliver search results that allow advertisers to chose Locations by radius of their business or by national/international locations. This means that your target audience is just a few clicks away.

The use of QR codes will take your prospective customers to a Location branded landing page so that the ads can be viewed on their mobile device for later viewing. The landing page will include the contact information, opening hours and social media links for that Location.

Free Digital Signage Software

Black Stone Ads provides free cloud based digital signage software licenses to businesses looking to build an advertising display network. Black Stone Ads revenue comes from taking a small share of the advertising revenue.

Use Your Existing CMS or our App

Black Stone Ads will work with any digital signage CMS platform that supports iFrames. If you are new to digital signage, we have our own App that is supported on many hardware platforms. Internet access is all that is required.

Free Onsite Maintenance

All Samsung or LG commercial display hardware supplied by Black Stone Ads is provided with 3 years onsite maintenance. Samsung and LG displays do not need an external player since Black Stone Ads runs directly on the those displays, but we have you covered if you already have displays and need a player.

Generous Revenue Share

Black Stone Ads will give Locations two complimentary Ad Slots along with a large share of the advertising revenue. In addition, the Location has a side banner that can be used exclusively for the Locations own content marketing.


If you have a business that is open to the public and would like to earn some extra revenue, we’d love to hear from you.

There are no fees and we provide a free account for all Locations that are happy to show non-competitive ads from local or national business. As an example, you may be a hotel with a display in your lobby which would be a perfect platform for local businesses to advertise. These local businesses could be restaurants and tourist attractions that may want to advertise on your display for as little as $10/month.

Examples of ideal businesses primed to be great ‘Locations’ for Black Stone Ads include:

  • Restaurants
  • Bars
  • Grocery Stores
  • Retailers
  • Recreation Centers
  • Schools/Colleges
  • Hotel Lobbies
  • Healthcare (Medical, Dental and Optician waiting rooms)
  • Automotive
  • Gyms
  • Barbers/Hair Salons

What’s in it for me?

In return for deploying Black Stone Ads to your business, Black Stone Ads will provide your business with two advertising slots to promote any products, services, offers, promotions or other notices you wish to show on the display as part of the overall advertising playlist.

Black Stone Ads will take a small share of the revenue and the rest is for your business (the Location) and where applicable, possible Partners.

In addition the content can be split to create an L-Bar enabling the Location to show their own digital signage content and promote their own product or service.

Your business can also advertise at other locations within the Black Stone Ads community network, subject to a discounted monthly advertising fee. There is, however, no obligation to advertise at other locations if you do not wish to.

We are also environmentally considerate and the displays will automatically turn on during opening hours and turn off when your business is closed.

What if a competitor wants to advertise on my display?

In addition to personalizing your advertising, you will have control of the advertising content at your display. Every time another business requests to place an ad, you will be notified by email so that you can approve or reject the request. That said, the objective is to generate revenue, so rejections should be limited to content that is a competitor/conflict of interest or content deemed inappropriate for the demographic of your clientele.

What is my commitment?

The term starts at a minimum of one year, after which the service will be rolling forward on an ongoing basis. The only risk is the cost of your display hardware and/or media player and with the System-on-a-Chip displays, the hardware cost is lower and therefore your return on investment will be realized faster.

What do I need?

Black Stone Ads has you covered with free digital signage software licensing. There is only the free version. You will need a digital signage display. These could be the System on a Chip (SoC) displays from Samsung, LG, Sharp, Philips, Sony or NEC.

If you have a display already that is not one of the supported System-on-a-Chip display , then we can attach an external media player. Black Stone Ads is supported on many operating systems including; Microsoft Windows, Android, BrightSign and Raspberry PI. The software client is available to download free of charge and once you have the software installed, just connect the media player to the display and start earning advertising revenue.

If you are already using a digital signage platform, Black Stone Ads can sit inside any digital signage software platform that supports iFrame content (which covers most of the digital signage platforms out there).


Placing an ad is easy and the step-by-step process will guide you to success. You can register here (or via scanning the QR code on a display already installed at a Location).

Once you have your account set up you can login to Black Stone Ads’ user friendly advertising platform and create your ad campaign. Your ad can be images or HD videos with overlaid text if required. The final step of the process allows you to search and select the Locations you want your ad to show. Once the Location(s) have approved your Ad, you pay for your subscription and your digital ads will start playing real time until you cancel.

Your target customers can access the interactive content by scanning the QR code that is on the display in the Location(s) and they can take your ad with them to view more detail. When you create your ad campaign, you can define additional information such as phone number, email, ad information, opening hours discount codes, social media, rss feeds etc… so when the customer clicks on your ad, they will have all this information to hand.

A dashboard is provided so you can track proof of play to ensure your ad is appearing on the digital sign.

Black Stone Ads

Hardware Options

Black Stone Ads is hardware agnostic and is supported on a wide range of hardware platforms. This comprises of all-in-one displays and external media players that provide a wide variety options.

System on a Chip Displays

The following displays require no media player. Just connect the display to the Internet and install the Black Stone Ads application and you are good to go:

  • Samsung Tizen: Available in sizes from 13″ to 75″. These displays support Samsung Remote to enable remote control access to the displays in the event there is an issue
  • LG webOS: Available in sizes from 23″ to 98″
  • Philips: All Android models from Android 7.1 and above
  • Sony: All Android models from Android 7.1 and above
  • Panasonic: All Android models from Android 7.1 and above
  • NEC: Using their Raspberry Pi SO-DIMM interface

External Media Players

The following external media player devices support the Black Stone Ads app:

  • BrightSign: Arguably the market leader in external digital signage media player devices.
  • Microsoft Windows: Any device running Windows 10 is supported and our Windows app supports our own remote access utility to enables seamless support when necessary.
  • Android: Black Stone Ads is supported on any Android device that runs Android version 7.1 or above.
  • Raspberry Pi
  • Chrome OS

Ready to Generate Extra Revenue?

Register in minutes for an account today. This is 100% free and there is no free trial that will ever expire.